Achieve the
maximum impact
JPL Formation en Vente et Coaching

The success of a company stems from the passion of its staff, the performance of its sales cycle and the relationships it has with its customers. JPL Communications understands that. Since 2002, we are fully committed to helping you motivate your employees, offering you real-life tools to serve your current customers well, finding numerous potential quality customers and increasing closure rates in your sales cycle.

In order to take part in your success, we’ve set up a one-stop approach for services adapted to your needs and personal situation. With a view to improving your soft skills and hard skills, we adapt our training sessions, business coaching, consulting mandates and talks to the needs and particular situations of your company.

From the strategic stage through implementation, from training to the integration of what has been learned into field work, from learning to the participant’s autonomy, we’re fully invested, as YOUR success is our company’s mission.

  • Doing an in-depth analysis of your personal situation, your brand and your environment
  • Determining specific goals and strategies
  • Rolling out strategies, coaching and evaluation of learning

Customized support to help you reach your goals

  • We help you create an environment in which your customers will buy your products or services, by helping them come up with solutions for their concerns and desires.
  • We assist you from the beginning to the end of your business project to ensure that learning is effective and that your workplace is more efficient.
  • We motivate your employees and give them ownership over a common goal so that the company sees stronger results.
  • We design programs tailored to your situation, your corporate challenges and your business goals.
  • We’re inspired by passion, authenticity, transparency and an unforgettable customer experience.

Customized support to help you reach your goals

  • We help you create an environment in which your customers will buy your products or services, by helping them come up with solutions for their concerns and desires.
  • We assist you from the beginning to the end of your business project to ensure that learning is effective and that your workplace is more efficient.
  • We motivate your employees and give them ownership over a common goal so that the company sees stronger results.
  • We design programs tailored to your situation, your corporate challenges and your business goals.
  • We’re inspired by passion, authenticity, transparency and an unforgettable customer experience.

Our team of experts

Jean-Pierre Lauzier

Trainer, business coach, speaker and author

Known for his enthusiasm, his motivation and his practical approach, Jean-Pierre Lauzier proposes an approach based on reflection and planning, allowing you to establish a business strategy and a sales plan tailored to your company. With over 30 years of experience in sales and marketing, he has a bachelor’s degree in business administration with a specialization in marketing and finance and has had extensive sales training. Jean-Pierre has worked in both SMEs and large enterprises. He has designed various sales courses for the software, financial services and insurance, manufacturing, and retail industries. He has also created various training programs, including “Become a master salesperson” and “Develop a winning sales model” for SME entrepreneurs with more than five employees, and another for the IT industry. Since 2002, he has contributed to the success of over 2,000 clients and given more than 1,000 talks and seminars in North America and Europe.

Jean-Pierre is also the author of the best-seller Le Coeur aux ventes, an essential tool for anyone wanting to set themselves apart in the new market dynamics and frequently quoted in the media. He regularly contributes to the media and business publications; he writes articles for specialized journals and magazines as well as for a number of publications issued by various associations.

Jean-Pierre Lauzier

Jean-Pierre Lauzier

Trainer, business coach, speaker and author

Known for his enthusiasm, his motivation and his practical approach, Jean-Pierre Lauzier proposes an approach based on reflection and planning, allowing you to establish a business strategy and a sales plan tailored to your company. With over 30 years of experience in sales and marketing, he has a bachelor’s degree in business administration with a specialization in marketing and finance and has had extensive sales training. Jean-Pierre has worked in both SMEs and large enterprises. He has designed various sales courses for the software, financial services and insurance, manufacturing, and retail industries. He has also created various training programs, including “Become a master salesperson” and “Develop a winning sales model” for SME entrepreneurs with more than five employees, and another for the IT industry. Since 2002, he has contributed to the success of over 2,000 clients and given more than 1,000 talks and seminars in North America and Europe.

Jean-Pierre is also the author of the best-seller Le Coeur aux ventes, an essential tool for anyone wanting to set themselves apart in the new market dynamics and frequently quoted in the media. He regularly contributes to the media and business publications; he writes articles for specialized journals and magazines as well as for a number of publications issued by various associations.

Nathalie Laforest

Nathalie Laforest

Associate and executive director

Nathalie Laforest is an extremely passionate and enthusiastic individual, who is generous with her time and is available to listen to her clients, colleagues and partners. As an entrepreneur herself, she is very familiar with the challenges facing business owners, executives, managers and self-employed workers. Her coaching shows people how to stay focused on their goals and to succeed.

Nathalie helps current and potential clients identify their needs and challenges and understand their individual situation to determine the best approach to reaching their goals. She also manages colleagues and partners, client relationships and marketing to find the most relevant solutions for the client. She loves helping clients and challenges ideas and actions to better reflect the enterprise’s current reality.

Nathalie has over 20 years of experience in sales, marketing, communications and event organization and management, including 15 years in marketing at IBM Canada. She has a bachelor’s degree in business administration with a specialization in marketing and human resources. She has taken a number of training courses in sales and marketing, some of which were as a mentor with La Fondation de l’entrepreneurship.

Nathalie Laforest

Associate and executive director

Nathalie Laforest is an extremely passionate and enthusiastic individual, who is generous with her time and is available to listen to her clients, colleagues and partners. As an entrepreneur herself, she is very familiar with the challenges facing business owners, executives, managers and self-employed workers. Her coaching shows people how to stay focused on their goals and to succeed.

Nathalie helps current and potential clients identify their needs and challenges and understand their individual situation to determine the best approach to reaching their goals. She also manages colleagues and partners, client relationships and marketing to find the most relevant solutions for the client. She loves helping clients and challenges ideas and actions to better reflect the enterprise’s current reality.

Nathalie has over 20 years of experience in sales, marketing, communications and event organization and management, including 15 years in marketing at IBM Canada. She has a bachelor’s degree in business administration with a specialization in marketing and human resources. She has taken a number of training courses in sales and marketing, some of which were as a mentor with La Fondation de l’entrepreneurship.

Annie Bienvenue

Communication and customer service coach, trainer and speaker | Partner at JPL Communications

Knowing how to communicate well can make a big difference in all spheres of professional life: conferences, team meetings, meetings with customers, networking activities or any other opportunity to demonstrate leadership, influence and charisma.

Since 2006, Annie Bienvenue has put her expertise to work for chief executives, directors, managers, employees, consultants and salespeople to help them become better at speaking in front of others in various work situations. Whether during seminars, training or private coaching, Annie can teach you how to showcase yourself in public, be adequately prepared, reduce your stress, structure your ideas and develop your strengths and your style.

Annie Bienvenue was a professional actress who has been a member of the Union des artistes for more than 20 years. To help her get over her extreme shyness, her parents enrolled her at a young age in acting courses and speech competitions. She continues to perfect her craft while working with the major names of the Quebec and international theatre scene. After finishing her arts training at Université de Montréal and Université du Québec à Montréal, she focused on building knowledge in management and business start-ups. As a “double threat,” Annie quickly made inroads in the field of corporate public speaking and has become a unique and sought-after trainer.

Marie-Elyse Forget

Marie-Elyse Forget

Coach, sales trainer and marketing professional | Partner at JPL Communications

Partner since 2020, Marie-Elyse Forget specializes in marketing strategy, B2B, team management and customer service. She assists executives and sales teams in improving their performance, both in the development of new business and in their relationship with their current customers.

With a bachelor’s degree in business administration and a master’s degree in marketing, Marie-Elyse has a solid and successful academic background:  three scholarships for excellence, three podium finishes in major academic competitions, an international campus in Morocco, and three titles in student organizations. Her career began in a SME, Aveda Lifestyle, where she held the position of marketing manager of the Salon Academy. There she discovered her passion for sharing knowledge after having had the chance to design a marketing and sales course for future hair stylists. She then pursued her career in large companies, first at L’Oréal Canada as a project leader in professional product distribution (Redken), then at Intact Insurance, where she held positions in business development and in the marketing department. Since 2020, Marie-Elyse has also been a lecturer in marketing at HEC Montréal.

One-stop service

Personalized
coaching

Private training

Customized
consulting

This post is also available in: FR