Sales, customer service and communication seminars

Speakers : Jean-Pierre Lauzier and Annie Bienvenue

Are you looking for a speaker to make your conference, symposium or business meeting a success?

Do you want to:

  • improve performance?
  • get your team fired up?
  • boost sales?
  • increase motivation in your sales team?
  • get your customers to say “WOW”?
  • develop your confidence and charisma?
  • be credible and convincing in your profession?
  • perform when speaking in public?
  • etc.

Our goal: Inspire people to act so that they can achieve exceptional results both personally and professionally.

Our seminars are designed and adapted to your challenges, needs, objectives, concerns, work environment and the results you’re looking for. Tell us about what you need or what your event is all about: we can offer you seminars developed specifically for your enterprise.

Our seminars are given in both English and French and we are accredited by the Commission des partenaires du marché du travail, the Chambre de la sécurité financière and the Chambre de l’assurance de dommages.

Our seminars have a short- and long-term impact on your organization, as they give you cutting-edge work methods along with concepts that let you rise to challenges and help people who want to improve, who want to develop business relationships with current or potential customers, and who want to develop a winning attitude in their lives and with their work teams.

Conférence en vente

Here are some of our seminar themes that may interest you and that have had a powerful and positive impact for our clients:

These seminars will give you strategic, tactical, simple, useful and effective sales and marketing tips that will bring you enjoyment during the entire sales process. You’ll be surprised by the level of success you achieve once you apply them.


  • That LITTLE EXTRA makes ALL the difference!
  • Make your MARK!
  • Are you effective at bringing in new customers?
  • What is your CAI (Customer Attraction Index)?
  • What are the real reasons people buy from you?
  • How to set yourself apart from your competition and bring in new customers?
  • What are your best tools for making a successful sale?
  • What do seasoned salespeople do?
  • Increase your profits and customer base
  • How to quickly build a trusting atmosphere with your customer?

In these seminars, you will learn how to give that LITTLE EXTRA that your competitors don’t give. This approach is the best investment that you can make to attract customers and make your MARK; we also share successful real-life experiences and practices. You’ll learn what you need to do to get your customers to say “WOW” and to bring about results that translate into greater customer satisfaction and higher profits.


  • Make your MARK!
  • That LITTLE EXTRA to get your customers to say “WOW”!
  • Do your customers say “WOW”?
  • How to reduce the importance of cost for a customer.
  • Use the power of the EVH approach (Expertise–Value–Help)

In these seminars, you will change your perception of public speaking; you will get greater pleasure out of business meetings as well as communication, sales and networking activities.

Thanks to some “pro tips,” you’ll improve the way you introduce yourself, increase your credibility, boost your confidence when speaking and inspire your employees to develop their public speaking skills.


  • Do your customers say “WOW”?
  • How to reduce the importance of cost for a customer.
  • How to sell yourself in 30 seconds (crafting an Elevator Pitch)
  • Introducing yourself and networking in a business context
  • Public speaking… An art that can be learned!
  • Be credible and convincing in your profession
  • Structure your presentation: be powerful and convincing
  • Communicate your ideas with confidence at one-on-one and group meetings
  • Develop your CHARISMA… To improve the way you COMMUNICATE and positively INFLUENCE others

In these seminars, we will help you better understand the elements that will allow you to realize your full potential and fuel your desire to challenge yourself. Success is more about being than having. By working on the being, by improving your attitude, intentions and behaviour, and by building your self-confidence, not only will you grow, but luck will smile down on you much more often than on those who always complain and who don’t bother to improve themselves. Reflection, decision and action: this is the way we want to bring more value to your ventures.


  • Introducing yourself and networking in a business context
  • Public speaking… An art that can be learned!
  • Dare to change!
  • Become better leaders?
  • Improve your performance without working harder
  • Creativity and innovation: A winning formula… To stay motivated every day!
  • How to motivate employees to build a winning corporate culture?
  • What can you do to increase your LQ (Likeability Quotient)?
  • The key to success is… YOU!

Jean-Pierre Lauzier and Annie Bienvenue give talks that are customized to your organization’s needs and the time allotted, in English or in French. They have given more than 1,000 talks around the world, including the Greater Montreal area, Sherbrooke, Drummondville, Quebec City, Ottawa, Toronto, Edmonton, New Brunswick and various locations in Europe.

cad                 csf

On behalf of CAA-Quebec, the seminar participants and the members of my team, we would like to sincerely thank you for speaking at this activity. We can assure you that, because of your involvement, the 188 representatives who attended these two meetings had a highly enriching and very motivating experience. Once again, thanks.

Jacques Maheux
Network of CAA-Quebec Approved Auto Repair Services