Training in personalized selling, customer service and communication

Are you looking to develop automatic reactions and reflexes to ensure that you act and react optimally in all sales situations, during your presentations and meetings with customers, in your networking activities and in your customer service interactions?

Invest in yourself and your team: count on us to help you leverage the skills of your sales, customer service and call centre teams.


Customers love buying, but they hate being sold to. Our sales technique differs from the traditional approach, as our focus is not on improving salespeople but rather on creating the best customer purchasing environment by helping people find solutions to their problems or by fulfilling their wishes.

Our training goal when it comes to sales, customer service, networking, public speaking and communication is to inspire people to act. It’s not what you learn that brings success, but what you do with what you learn. Therefore, capitalizing on the skills of your existing staff and maximizing their potential will help you exceed your company’s goals. Executives need to communicate and convey positive attitudes and messages so that the organization’s teams become committed to and take ownership of the company’s success. Each company is constantly evolving, and its results will reflect this.

The best results don’t come from what we know, but from what we do with what we know.

Formation en vente

Our company is recognized for its ability to combine expertise, hard skills and soft skills so that our services are fully tailored to meet your needs as much as possible. We design training that is a reflection of your company by incorporating your corporate culture, your identity, your values, your competitive environment, and your goals and problems to achieve the maximum impact.

To get turn-key service that will help everyone in your organization fully absorb these new skills that are essential to performance, we highly recommend that you include a coaching program with your training. We are unique in being able to assist participants with their telephone interaction, in-person calls and interviews with customers and prospects. We ensure their knowledge is transferred through practical, concrete actions, both on the road and in the office. Participants move beyond their comfort zone to improve their sales approach and achieve better results.

Depending on the customer’s needs, combining two trainers, Jean-Pierre Lauzier, sales process master, and Annie Bienvenue, communications expert, allows us to create a dynamic and original training program that provides participants with the tools they need to easily and effectively grow their business. This training, adapted to the customer’s specific problems, focuses on concrete tools as well as theoretical and practical learning.

During the training sessions, we can offer exercises and role-playing scenarios using a camera which allow for rapid improvement. Because a picture is worth a thousand words, filmed exercises help identify weaknesses so that the necessary corrective steps can be taken immediately. In this way, participants can observe their progress in real time. The feedback helps them get rid of bad habits and quickly adopt new ones.

Here are some of our seminar themes that may interest you and that have had a powerful and positive impact for our clients:

  • Become a master salesperson
  • Develop your winning sales model
  • Get your customers to say “WOW”
  • Introducing yourself and networking in a business context
  • Perform when speaking in public
  • GYM of good first impressions
  • Develop reflexes to attract customers and increase your customer base
  • Structure your presentation: be powerful and convincing
  • Be credible and convincing in your profession
  • Communicate your ideas with confidence during one-on-one and group meetings
  • Help your technical and administrative teams perform better with a winning sales approach
  • Collaborative communication: motivate your teams and get them to think differently
  • Improve your team’s communication skills, productivity, participation and commitment at meetings

Please contact us if you would like more information about our training seminars.

Formation en vente Montréal


Our training activities are given in both English and French and we are a training company accredited by the Commission des partenaires du marché du travail,
the Chambre de la sécurité financière and the Chambre de l’assurance de dommages.


Want to find out about the various grant programs available?Visit the Emploi-Québec website at

I hired Jean-Pierre to provide sales training to winery employees through VBM (Les Vignobles de Brome-Missisquoi). His WOW presentation made an impact with practical and insightful tips & takeaways that employees could implement immediately. In addition to his expertise and mastery of sales techniques, his charisma and passion for people is obvious. I would also mention that behind the scenes, Jean-Pierre was meticulous in his research and interviews to prepare for the training. I would recommend him as a sales coach without hesitation.

Jeannine Mulliner

I was fortunate to attend one of Jean-Pierre's instructive and inspiring coaching seminars earlier this year – and now, nearing the end of the year, I still frequently consider the good ideas, and follow-up on the reference material suggested by him. Jean-Pierre gives a lot more than a simple marketing pitch – I consider his seminar to be an investment.